A pipeline that turns design tokens and component libraries into production-grade websites — closing the loop between Figma, code, and shipped product.
In bloom ◈ Work / Selected 2024 — 2026
Things I've tended, grown, and shipped.
AI-driven design-to-code
Strategy · Systems · Engineering · 2026
Design SystemsAI PipelinesDX
Gen UI Ecommerce
Experience strategy · Prototyping · 2026
Gen UIEcommercePersonalisation
Exploring AI-native interfaces for browsing and buying — generative product surfaces tailored to intent, not catalogs.
GrowingInContext MCP Server
Architecture · Tooling · 2026
MCPAgentsIdentity
A Model Context Protocol server that renders your digital presence in-context — so agents can see, cite, and act with your brand intact.
SeededMulti-site healthcare platform
Senior manager · Strategy · UX · 2024–2025
HealthcareMulti-siteStrategy
Led the strategy and rollout of a multi-site digital experience platform across a healthcare network — context, scale, integration.
ShippedCase studies in progress.
Detailed case studies are being rewritten with more care and more honesty about the hard parts — the strategy bets, the design tradeoffs, the engineering constraints.
Want a deeper walkthrough of any of the above? I'm always happy to talk through it directly.