◈ Work / Selected 2024 — 2026

Things I've tended, grown, and shipped.

01
AI-driven design-to-code
Strategy · Systems · Engineering · 2026
Design SystemsAI PipelinesDX

A pipeline that turns design tokens and component libraries into production-grade websites — closing the loop between Figma, code, and shipped product.

In bloom
02
Gen UI Ecommerce
Experience strategy · Prototyping · 2026
Gen UIEcommercePersonalisation

Exploring AI-native interfaces for browsing and buying — generative product surfaces tailored to intent, not catalogs.

Growing
03
InContext MCP Server
Architecture · Tooling · 2026
MCPAgentsIdentity

A Model Context Protocol server that renders your digital presence in-context — so agents can see, cite, and act with your brand intact.

Seeded
04
Multi-site healthcare platform
Senior manager · Strategy · UX · 2024–2025
HealthcareMulti-siteStrategy

Led the strategy and rollout of a multi-site digital experience platform across a healthcare network — context, scale, integration.

Shipped
— / Note

Case studies in progress.

Detailed case studies are being rewritten with more care and more honesty about the hard parts — the strategy bets, the design tradeoffs, the engineering constraints.

Want a deeper walkthrough of any of the above? I'm always happy to talk through it directly.